Using social media strategically requires a level of planning that can be difficult for nonprofits and small businesses to keep up. Frankly, it takes a lot of time to do it right. Creating good content, finding valuable content to share, responding to comments, analyzing what’s working and what’s not, figuring out how to bend Facebook’s algorithm to your will so your followers will see your posts — these are all tasks that can be efficiently outsourced.

What I do

I can help you do any or all of these:

• Clarify your goals and branding.
• Define your target audience.
• Choose the best platform(s) for reaching them.
• Craft a strategy for when and where to post.
• Know when to pay for ads or boosts.
• Create and maintain a social media calendar.
• Create and post valuable content your audience will want to read.
• Determine what and when to crosspost to other platforms.
• Respond to comments.
• Review analytics to see what’s working.
• Revise as necessary.

What I’ve done

Facebook campaign for Little Artist BIG ARTIST

Little Artist BIG ARTIST is an art-based mentoring program that pairs professional artists with kids in East Austin schools. It’s a program of Chula League, the folks who produce Austin’s annual Cherrywood Art Fair. During the four-month campaign, I managed content for three Facebook pages: Little Artist BIG ARTIST, Chula League Austin and Cherrywood Art Fair.

There were four goals for the Facebook campaign:

• Raise money through the Amplify Austin fundraiser. ( LaBA’s goal was $1,500. We raised nearly $5,000.)
• Explain the program, with an eye to creating a donor base and appealing to grant funders and sponsors.
• Promote the Big Artist mentors to support their businesses and help recruit artists in the future.
• Create warm, fuzzy feelings about mentoring children and make people smile.

My most successful post had a reach of more than 6,000 people on a page with about 500 followers. We steadily added followers each week. We raised a lot of money. And we really did make people smile.